OpenRTB for Native Ads

The mission of the OpenRTB Native Ads sub-committee is to standardize a specification as an extension to OpenRTB to support Native Advertising.

What is Native Advertising?

Native advertising is an online advertising method in which the advertiser attempts to gain attention by providing content in the context of the user's experience. Native ad formats match both the form and function of the user experience in which it is placed. (Credit: Wikipedia)

Sub-Commitee:

Neal Richter & Avinash Shahdadpuri, Rubicon Project
Jim Butler, Nexage
Adam Morgenlender & Gabor Cselle, Twitter
Narayanan Balakrishnan & Anand Narayanan, InMobi
Giuseppe Di Mauro, PubMatic
Ilya Kaplu, Visible Measures
Jennifer Lum, Adelphic
Wesley Biggs, Byyd
Benoit Grouchko & Elisabeth Rotrou, Criteo
David Hernandez, AOL
Rajaraman Periasamy, RocketFuel
Jin Yu, OpenX
Anton Roslov, Phorm
Andraž Tori, Zemanta
Osvaldo Doederlein, Google
And many other participants.

Objective:

The objective of the sub-commitee is to produce a draft of a complete spec to encompass the common features of Native Ads. This spec should follow as much as possible the VAST template, where the spec is described as a payload of the "adm" Ad Markup field of the bids in the response object.

News

January/February 2015

The Final v1.0 spec is below and intended for adoption:
OpenRTB-Native-Ads-Specification-1_0-Final.pdf

April/May 2014

InMobi also published a spec proposal in May 2014. MoPub (now Twitter) and Namo Media worked together on a spec proposal published in April 2014.

Mailing List

Interested companies, please join our OpenRTB-native mailing list at: http://groups.google.com/group/openrtb-native?hl=en

Contact Us

email: info at openrtb.info